Portfolio of creative magic

Birds Eye

You are hot, you are steamy. You are sizzling with a white-hot, sultry, saucy kinda fire. Good thing you are also standing in the freezer aisle, where these on-package "food porn" gems for Birds Eye's fancy vegetable blends appeared. Some copywriters groan at writing packaging copy, but I think it's a fun way to give a brand character and make an emotional impact—right at the crucial moment when a consumer is trying to decide between you or the crappy 99-cent peas.