Gold Medal Flour
It's kinda hard to stay stressed when you're making something called a "snickerdoodle." In fact, working in advertising, I have made no less than 30 million batches of cookies. I have also written many spec campaigns like this one, which never ran—I just wanted to give a true, humorous and unexpected voice to a product that's otherwise about as ordinary as it gets. Those are my favorite kind of campaigns. And chocolate chip's my favorite kind of cookie, in case you wanted to know.
Psst... Click an image to see it big! 
